Advertising plays an important role in American society. It's influence is pervasive. Clearly it is designed to shape our opinions regarding what to buy, how much and for how long.
There are 4 general categories of advertising:
Brand Advertising, designed to build recognition, preference and loyalty for a particular type (brand) of product.
Informative Advertising, influences you to buy through education you about a products benefits
Comparative Advertising, (and Defensive Advertising in response) comparing a product to a competitor
Persuasive Advertising, appeals to emotions in order to influence you to buy
Task 1:
List 5 products that you are loyal to..._____________, _______________, _______________, _________________,
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What is one reason are you loyal to these products: ________________________________________________________
List 5 products that you would never buy..._____________, _______________, _______________, _________________,
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What is it about these products that caused you to decide not to buy? ___________________________________________
Task 2
For the following Advertisements try to identify (1) the target audience, (2) the type of advertising and (3) the message that is being delivered, i.e., what are they selling?
1) Who is the audience? _______________________________
(2) Type of Ad? _____________________________________
(3) Message? _______________________________________
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1) Who is the audience? _______________________________
(2) Type of Ad? _____________________________________
(3) Message? _______________________________________
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1) Who is the audience? _______________________________
(2) Type of Ad? _____________________________________
(3) Message? _______________________________________
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1) Who is the audience? _______________________________
(2) Type of Ad? _____________________________________
(3) Message? _______________________________________
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1) Who is the audience? _______________________________
(2) Type of Ad? _____________________________________
(3) Message? _______________________________________
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1) Who is the audience? _______________________________
(2) Type of Ad? _____________________________________
(3) Message? _______________________________________
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